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Hershey will release a “dark” version of Reese’s Peanut Butter Cups
Mexican Bimbo, are the other foreigners brands involved in “Speed Racer.
Petrobras - Brazilian oil company will appear in the film as supplier of a mysterious and ecological fuel
General Mills - who will be stamping Speed Racer imagery on packaging of its cereals and other brands like Betty Crocker cookie mixes, Old El Paso Mexican foods and Fruit Gushers
Lego - who will be creating four playsets based around the film
Target - which rarely does film promotions, coming aboard as the film’s official retail partner and, in addition to in-store ads and circulars, offering a gift card that enables consumers to access exclusive footage from the film
McDonald’s - who will be offering separate Happy Meals for boys and girls
Puma - will be designing Speed Racer-themed shoes